SEO for Food Bloggers

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So you have a food blog, and you're on the way of marking your name in the internet world as the prominent food blogger. Or you just love to share your experience with recipes and the adventure you have on food tasting? Either way you could be benefited by a good internet visibility, this meant you should be doing Search Engine Optimization or "SEO" for short.

If you haven't already doing it, SEO for you could be simplified down into this: "Getting ranked well at Google search". 

Why Google Search matters?

With its strong establishment as a number one search engine on the internet over the past years, Google searches has becoming the major tools people are using to find information, and those sites Google includes in its search result more less are considered authoritative on the subject it covered.

A June 2009 report from ComScore states that Google holds the winner of 2009 US core search ranking with 65% share, while Yahoo following not very closely on 20%; almost one third.

While a couple of us from way back might still insist of using Yahoo, and couple of the late internet users might prefers Microsoft since it's the default search engine for their browser, but to the most of the internet users, Google is the one; and their users is increasing fast, giving Google the right of information domination. Hence why, to target the most population on the internet in these days, you have to perform well on Google search; because that's where the crowd gathers.

Furthermore, with internet being used by almost 30% of the world population in 2010, according to Internet World Stats, then there's no doubt that the wall dividing internet users and real world dwellers are becoming thinner and thinner. Though the majority of the population is not connected yet, we could be pretty sure that most of the modern age businesses, communities that made difference, and the public influencing people already are. It makes internet the ideal ground for growing authority, spread the news, and acquiring international presence with considerably small amount of budget.

This is why SEO (Search Engine Optimization) has quickly becoming a necessity for mass and international targeting businesses, and AdWords is the most used paid SEM (Search Engine Marketing) to promote businesses. Because if you don't do so, your competition is/will and leaving you behind.

How much is your search result position worth?

Now let's dwell a bit deeper into the world of SEO, to review the most important factor in determining SEO success: Google rank. 

A high Google rank will make your website appear immediately on Google search result for related topics;a link shown as the first rank on the first page of a Google search result will gets about 45% of the traffic, according to one SEOmad's article. The second gets almost 30% of the traffic, and the rest's share decreases dramatically. Needless to say, the links shown on the page #2 and so on gather even lesser percentage of traffic.

Let's face it, unless you're on a specific journey or on a surveying mission, page one search is enough. 

Another research from however, has shown a lower percentage figure for each of the position, but they very much represent the same composition of click distribution among the high ranks.

As an illustration of this percentage figures, so if there are 1,000,000 people searching for a particular keywords, the #1 link will have about 450,000 visits to his website. With the healthy conversion rate of 4%, it means there will be about 18,000 request made about their service/product/information on that particular keywords alone. Now imagine what will happen to your business if you have two, or three pages on your website that rank #1 on Google searches; you could practically run your business on internet leads alone, and without having to have a real world office building at all. A lot of businesses targeting modern countries had succeed on this model of online business.

And this is why the competition of becoming the #1 rank on Google search has becoming fierce lately, as internet based businesses need to have a healthy amount of visitors to generate revenue, while more and more businesses are becoming aware of the SEO importance to their business, making more people are fighting for the place of the #1 rank.

What about Food Blogs?

Would food blogs gain advantage over a good Google search result? Surely. First of all your food blog will becoming more visible to your audience, enabling you to reach your intended audience faster and easier.

You could take advantage of the high traffic by participating in a affiliate marketing programs to gain you financial benefits, or you could become the authoritative figure on your favorite food matters; or even achieve the celebrity food blogger status. Whatever your goal is, high visibility is a great catalyst for you toward achieving your targets.

Next part of the article: How to Improve your Food Blog ranks? (to be continued)